HubSpot, built properly

Practical HubSpot lessons from real builds: CRM architecture, CMS development, automation and reporting.

CMS & Websites

Building an interactive quiz in HubSpot without a third-party tool

GEM Digital

CMS & Websites · Automation

Building an interactive quiz in HubSpot without a third-party tool

How GEM Digital custom-coded a 20-question AWS governance assessment directly in HubSpot Content Hub, with scoring, lead capture and results written straight into the CRM.

Maya Cantwell, Founder · 6 October 2026 · 7 min read

CMS & Websites

Migrating a multilingual WordPress site to HubSpot: what to plan for

GEM Digital

CMS & Websites

Migrating a multilingual WordPress site to HubSpot: what to plan for

What to plan when moving a multilingual WordPress site to HubSpot CMS, from theme choice and templates to language switching, based on GEM Digital's GenieBelt rebuild in English and Danish.

Maya Cantwell, Founder · 6 October 2026 · 7 min read

Reporting

Your pipeline report is probably lying: fixing inflated deals before building dashboards

GEM Digital

Reporting · CRM & Pipelines

Your pipeline report is probably lying: fixing inflated deals before building dashboards

Why board-level HubSpot dashboards fail when the pipeline underneath is inflated, and how GEM Digital cleaned up Cavero Quantum's deal data before rebuilding their reporting.

Maya Cantwell, Founder · 6 October 2026 · 7 min read

CMS & Websites

Launching a regional microsite in HubSpot in 7 days

GEM Digital

CMS & Websites

Launching a regional microsite in HubSpot in 7 days

How GEM Digital designed and launched Cloudbridge's Australian microsite on HubSpot in a week, reusing an existing module library and keeping everything on one domain and one CRM.

Maya Cantwell, Founder · 6 October 2026 · 6 min read