GEM Digital Case study · Hatch Athletic
Turning a paywalled resource into a lead-generation engine.
Pre & postnatal fitnessHubLCustom objects
hatchathletic.com/ebooks/diastasisHover to explore
The project
- Client
- Hatch Athletic
- Scope
- Pre & postnatal fitness, HubL, Custom objects
- Live site
- hatchathletic.com ↗
The challenge
Free resources sat behind the Hatch+ membership paywall, so they generated no leads.
What we built
- HubL logic on a dynamic resource module, so free ebooks now show a HubSpot form instead of the Hatch+ membership paywall. The first one live is The Ultimate Guide to Diastasis.
- Rebuilt site navigation with flyout dropdowns and a new mobile menu.
- A persona workflow that identifies whether a contact is conceiving, pregnant or postpartum. The due date syncs from Shopify via Zapier and drives week-by-week content.
The result
Free content now captures leads and delivers the right content for every week of pregnancy.
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