GEM Digital Case study · Blendi
A behavioural segmentation engine, not just email automation.
DTCShopify × HubSpotBehavioural automation
The project
- Client
- Blendi
- Scope
- DTC, Shopify × HubSpot, Behavioural automation
- Live site
- blendiblender.com ↗
The challenge
Shopify and HubSpot were disconnected, so every customer received the same generic emails.
What we built
- Integrated Shopify with HubSpot and built 15+ workflows triggered by real behaviour: product views, cart activity and repeat visits.
- Abandoned cart recovery, post-purchase onboarding and long-term retention flows.
- Custom tracking events on cart button clicks to capture intent signals the standard integration misses.
- Lead scoring so high-intent contacts are prioritised automatically.
The result
Customers are segmented by intent and engagement, and nurtured as distinct journeys.
★★★★★
“Maya was great to address concerns and work through her work to make sure things were done and she also went above and beyond with creating a signup form.”
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