What I do

I build HubSpot systems that actually run the business behind them.

I'm Maya Cantwell, founder of GEM Digital, a HubSpot consultancy. I spend most days deep in CRM architecture, HubL templates, and automation logic. I've spent years cleaning up half-finished portals, rebuilding messy pipelines, and turning scattered marketing tools into one connected system. Below is the work I take on most often. Every engagement is shaped around your goals, your team, and how you actually sell.

HubSpot CMS / Content Hub Website Builds illustration
01
01

HubSpot CMS / Content Hub Website Builds

Best for

Premium brands, directories, content-led platforms, SaaS, education portals

What's included
  • Custom HubSpot theme development (HubL + Design Manager)
  • Figma to pixel-perfect implementation
  • Reusable module system (drag-and-drop editing)
  • Responsive editorial design system
  • SEO structure + schema markup setup
  • Multilingual setup (if required)
  • Blog + dynamic content structure (HubDB / Objects)
HubSpot CRM Setup & Architecture illustration
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02

HubSpot CRM Setup & Architecture

What's included
  • Lifecycle stage design (B2C + B2B split if needed)
  • Custom properties structure (clean CRM architecture)
  • Deal pipelines (sales + partnerships)
  • Lead source tracking system
  • Data hygiene setup (deduplication rules, formatting)
  • CRM audit + optimisation
HubSpot Workflow Automation illustration
03Core revenue driver
03Core revenue driver

HubSpot Workflow Automation

What's included
  • Lead routing (by source, intent, tier)
  • Lifecycle automation (MQL to SQL to Customer)
  • Behaviour-based nurturing
  • Re-engagement campaigns (inactive leads)
  • Internal notifications + sales handoffs
  • Multi-branch workflows (B2C/B2B segmentation)
Email Marketing & Nurture Systems illustration
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04

Email Marketing & Nurture Systems

What's included
  • Welcome sequences
  • Multi-stage nurture journeys (3 to 12 emails)
  • Behaviour-triggered campaigns
  • Segmentation strategy
  • Template design (HubSpot or custom HTML)
  • Personalisation logic (dynamic content)
Lead Generation Systems illustration
05Forms to CRM to Sales
05Forms to CRM to Sales

Lead Generation Systems

What's included
  • High-converting HubSpot forms
  • Multi-step qualification flows
  • Auto-routing to teams / partners
  • Lead scoring model setup
  • Conversion tracking (UTM + attribution)
HubSpot CMS Maintenance / Ongoing Support illustration
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06

HubSpot CMS Maintenance / Ongoing Support

What's included
  • Page updates
  • Workflow optimisation
  • CRM cleaning + reporting fixes
  • Landing page creation
  • Campaign support
Analytics, Reporting & Dashboards illustration
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07

Analytics, Reporting & Dashboards

What's included
  • Marketing + sales dashboards
  • Lifecycle conversion reporting
  • Lead source attribution
  • Pipeline velocity tracking
  • Executive-level reporting views

Not sure which fits? Let's scope it together.

Send me your current setup or outline what you're trying to improve, and I'll come back with clear next steps tailored to where you are.