GEM Digital Case study · Electrify Research
Inbound demand → segmented, routed, attributable pipeline.
B2BLead captureDeal automation
The project
- Client
- Electrify Research
- Scope
- B2B, Lead capture, Deal automation
- Live site
- electrifyresearch.co.uk ↗
The challenge
Inbound interest had no clear routes into the CRM, so demo requests risked going unworked.
What we built
- Updated their HubSpot website theme and added three lead capture paths: book a demo (via HubSpot's meetings tool), join the mailing list, and download the technical specification.
- Each path feeds its own nurture flow.
- A demo booking automatically creates a deal and assigns and notifies the owner.
The result
No inbound demo request goes unworked.
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